Omnichannel retail
Unify e-commerce, physical stores and call center on one platform.
ERP · Retail
Dynamics 365 Commerce
Deliver unified, personalized shopping experiences across every channel.
Overview
What is Commerce?
Dynamics 365 Commerce connects your back office, in-store and digital channels into one seamless retail platform. Customers get a consistent, personalized experience whether they shop online, in a store or over the phone.
AI-assisted engagement and sales optimization help you turn every interaction into a relationship — and every channel into revenue.
MicrosoftDynamics 365
Capabilities
What you can do with Commerce
Personalization
AI-driven product recommendations and tailored experiences.
Point of sale
Modern, reliable POS that works online and offline.
Merchandising
Manage catalog, pricing and promotions centrally.
Customer loyalty
Build loyalty programs and unified customer profiles.
Commerce insights
Understand performance across channels in real time.
Business value
The benefits for your business
Real outcomes, not just features. Here's what Dynamics 365 Commerce delivers when it's implemented right.
- Deliver a consistent experience on every channel
- Increase basket size with AI recommendations
- Unify online and in-store operations
- Build loyalty with connected customer data
- Adapt pricing and promotions quickly
Use cases
Where it makes the biggest difference
Unified retail
Bring e-commerce and store operations under one roof.
Personalized shopping
Use AI to recommend the right product to each customer.
Loyalty & retention
Reward customers with connected, cross-channel loyalty.
How we deliver
Your Dynamics 365 Commerce partner, end to end
From advisory to go-live and beyond, Dynamics Generation owns every step of your implementation.
1. Discover
We assess your processes and design the right solution.
2. Implement
Configuration, customization and integration to fit you.
3. Go live
Data migration, testing and a smooth transition.
4. Support
Training, optimization and managed services.
FAQ
Commerce — your questions answered
Does Commerce support physical stores? +
Yes — it includes modern point of sale and store operations alongside e-commerce.
Can it personalize the storefront? +
Yes, with AI-assisted recommendations and tailored content.
Does it connect to inventory? +
It integrates with Supply Chain Management for unified inventory across channels.
Explore more
Related Dynamics 365 solutions
Let's talk
Ready to get started with Commerce?
Book a free consultation and we'll map the right path for your business.